Amazon CEO Says Video Games Could Become Biggest Entertainment Company
Amazon.com Inc. had long struggled to make a good video game. Now that it finally has a successful release, the company predicts a bright future for the company.
Games could become the biggest entertainment category in the long run, CEO Andy Jassy said at a tech conference on Tuesday. It’s a bold statement for a company with nearly a decade of chess in the game, which has just renewed its commitment to the film industry in the form of an $ 8.45 billion acquisition of Metro- Goldwyn-Mayer.
A week ago, Amazon released New World, an online computer game where archers and ax bearers colonize a mythical land. Jassy said it was a “good start” with a few million active players per day. Player and viewer interest in Amazon Twitch’s live streaming website has held steady over the past week, and the top four online reviews were generally positive, with an average score of 81% on the Metacritic aggregator site.
Even before Jassy became CEO in July, he oversaw Amazon’s efforts to break into video games. The division, which debuted in 2012, has faced years of turmoil. Bloomberg recounted the arduous story journey in January with the headline, “Amazon Can Do Just About Anything But A Good Video Game.”
“There were a lot of articles written, people were saying things like, Amazon knows how to make everything except games, why can’t they make games?” Jassy said at the event on Tuesday by the Seattle tech news site GeekWire. “It takes a few to find a hit, or several, but they haven’t lost their resolve.”
Amazon released its first major video game title Crucible in May 2020. It met with scathing reviews and the company quickly pulled out. He scrapped Crucible entirely a year ago and reimbursed customers. “You are going to see some games fail spectacularly,” Jassy said.
After the warm welcome from New World, Jeff Bezos was quick to say it was a victory. “After many failures and setbacks in the game, we have success,” the former CEO tweeted on Friday, three days after his release. “Don’t give up, no matter how hard it gets.” He then posted a link to the January Bloomberg story that detailed the company’s gaming failures.
While the first signs are encouraging, experts advise caution. “It’s far too early to say it’s a success. It’s not a disaster, you might say, “said David Cole, analyst at DFC Intelligence, which tracks the video game industry.” It’s not what we see as a huge game, in the meaning if it wasn’t Amazon, I don’t think you’d pay that much attention. “
Critics rate the game as good, but not exceptional. “I don’t know if I’m terribly bored or having a good time,” PC Gamer wrote. Over 77,000 reviews on Steam indicate that player opinions are mixed, although the game has seen an avalanche of negative reviews due to long queues to enter the online world.
On Tuesday, about a week after its release, New World at one point had over 662,000 people playing at the same time on Steam, making it the best game by number of players. On Twitch, he was watched by hundreds of thousands of people.
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