Comcast Spectacor Names Russell Arons President of G4 | Your money
LOS ANGELES – (BUSINESS WIRE) – Sep 27, 2021–
Comcast Spectacor, the sports and entertainment division of Comcast Corporation, today announced that Russell Arons has joined the company as President of G4, the content studio and network for all fans of comedy, games and culture. pop. Arons will usher in a new phase of G4 when it officially returns to linear, OTT, and streaming channels later this year.
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Comcast Spectacor names Russell Arons president of G4 (Photo: Business Wire)
“Russell’s proven expertise in the entertainment and gaming industries makes her uniquely poised to lead the launch and return growth of G4 with a new digital-centric approach,” said Dave Scott, President and CEO. management of Comcast Spectacor. “As we progress towards our launch, Russell’s leadership will ensure that G4 develops and acquires creative content that is meaningful and engaging to the growing community of gaming and pop culture enthusiasts. “
Arons will oversee all key business functions including ad sales, programming and content, operations, marketing, finance, IT and human resources. In addition, Arons will manage the launch, growth and day-to-day operations of the network through content licensing, programming and production, content distribution development and partnership agreements.
“I am delighted to join the G4 team and help bring the legendary brand back to the forefront of popular culture,” said Russell Arons, President of G4. “From scripted content to unscripted content and live streaming, G4 will offer a diverse range of authentic, fun, relevant and interactive programming, providing innovative ways for audiences to socialize and affect programming. “
Arons has spent his career at the forefront of digital transformation and entertainment innovation, the growth engine for companies such as Warner Bros., Electronic Arts, Mattel and InfoSpace. Previously, Arons was Managing Director of Machinima, a division of Warner Bros. Digital Networks, an industry-leading digital content company reaching gamer and fan audiences on social platforms and streaming services. At Warner Bros. Interactive Entertainment, Arons was Senior Vice President of Global Marketing, where she was instrumental in transforming the business from a licensing model into a full-fledged global video game developer and publisher with a turnover of annual business of $ 1.0 billion. At Electronic Arts, she led marketing and product development for The Sims and mainstream games valued at $ 500 million.
G4 is the content studio and network that brings creators and fans together to celebrate comedy, games and popular culture. True to its legendary roots, G4 returns later this year with classic shows and all-new original content driven by a passion to entertain, unite and inspire the enthusiastic and diverse gaming communities. Based in Los Angeles and available wherever gamers come together, G4 is committed to bringing the industry together through content, commerce and experiences that set a new standard for gaming innovation, inclusion and accessibility. Reimagined by the Spectacor Gaming division of Comcast Spectacor, which owns and operates a growing portfolio of gaming and esports assets including Philadelphia Fusion and Overwatch League’s T1 Entertainment & Sports, G4 is also connected and inspired by the technology and creativity of Comcast NBCUniversal. Please visit us at http://www.g4tv.com and find us at Twitter, TikTok, YouTube, Reddit, Twitch, Discord and Instagram.
About Comcast Spectator
Comcast Spectacor is part of Comcast Corporation, a global media and technology company that operates Comcast Cable and NBCUniversal. Philadelphia-based Comcast Spectacor owns and operates the Wells Fargo Center arena and complex, the Spectacor Gaming division and a portfolio of professional sports teams that include the Philadelphia Flyers of the National Hockey League, the Philadelphia Fusion of the Overwatch League, the Philadelphia Wings of the National Lacrosse League and the Maine Mariners of the ECHL. Visit us at ComcastSpectacor.com for more information.
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Dave Welch, [email protected]
Kelsey Rowley, [email protected]
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: GENERAL SPORTS TV AND RADIO SPORTS GENERAL ONLINE ENTERTAINMENT MOBILE ENTERTAINMENT ELECTRONIC GAMES ENTERTAINMENT
SOURCE: Comcast Spectacor
Copyright Business Wire 2021.
PUB: 09/27/2021 9:00 a.m. / DISC: 09/27/2021 9:02 a.m.
Copyright Business Wire 2021.