Garden State Plaza at Paramus to add entertainment center

PARAMUS — Two new Hasbro attractions will open at Westfield Garden State Plaza late next year, as the mall joins a nationwide trend of providing entertainment offerings to counter the rise of online shopping.

“It’s been a priority for us for a long time,” said Dennis Marnick, senior vice president of flagship leasing at mall owner Unibail-Rodamco-Westfield. “We knew we wanted to add more layers to the experience at Garden State Plaza.”

Hasbro and Kingsmen Xperience, the U.S. subsidiary of an Asian company that builds interactive attractions, will open the first North American Nerf Action Xperience location and the world’s first Planet Playskool kids’ experience at the mall by the end of 2023. , the companies announced in a statement last week.

A rendering of the Nerf Action Xperience that will arrive at Garden State Plaza in late 2023.

Paramus is one of the best retail markets in the country, making it the perfect location for these two new experiences, Marnick said. With a high performing AMC movie theatre, the mall wanted to add family entertainment opportunities, which led them to connect with Kingsmen Xperience., he said.

Planet Playskool will be a 20,000 square foot indoor entertainment center focused on children and families that will allow them to play and test different toys, such as Play-Doh, from Playskool, a subsidiary of Hasbro, Inc which produces toys and educational games.

“They have these inherited marks that your grandfather knows or your dad knows and now the kid knows it,” Marnick said. “I consider it a really cool family experience, not just kid-focused.”

The 25,000 square foot Nerf Action Xperience will offer a variety of different obstacle courses for all age groups. The venue will be available for birthday parties, team building events and other gatherings, Marnick added.

A rendering of Planet Playskool which will open at the Garden State Plaza in Paramus in late 2023.

Both indoor entertainment centers will be located in the mall’s former JC Penny area, which closed in 2018. The east side of the space has become home to flagship stores such as Old Navy, Champs Sports, lululemon and Adidas. On the west side, near Neiman Marcus, the mall saw an opportunity to provide entertainment opportunities, especially as Garden State Plaza plans to add residential development.

“We’re looking at 150,000 square feet at the center of our mall,” Marnick said. “We feel like it’s really going to redo this side of the mall.”

The two new entertainment centers will join The Arena STEM, an existing indoor entertainment center that offers STEM activities and workshops.

Stephanie Noda is a local reporter for For unlimited access to the most important news from your local community, please subscribe or activate your digital account today.

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Twitter: @snoda11

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