Gen.G Mobil 1 Racing Goes Full Throttle Into Rocket League Esports With The Launch Of Two Pro Teams | Company
LOS ANGELES–(BUSINESS WIRE)–Sept. 29, 2022–
Global esports organization Gen.G and global synthetic motor oil leader Mobil 1 today announced a joint, first-of-its-kind Rocket League program: Gen.G Mobil 1 Racing. Elevating its existing relationship with Rocket League, Mobil 1 is expanding its partnership with Gen.G to create two Rocket League teams – one male and one female. In addition to the competitive teams, two Rocket League content creators will join the program to enhance the fan experience on and off the pitch.
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Rocket League Championship Series and Women’s Carball Championship
The men’s competitive team will compete as “Gen.G Mobil 1 Racing” in the 2022-2023 North American Rocket League (NA RLCS) Championship Series, where Mobil 1 has been a sponsor since 2018. Maintaining the dedication of the two gender equity organizations, the women’s competitive team, “Gen.G Mobil 1 Racing Black”, will compete in Season 5 of the Women’s Carball Championship (WCBC).
“We’ve been looking to get into Rocket League since the very beginning of Gen.G’s entry into North America. But we didn’t want to come in until we found the right long-term partner,” said Arnold Hur, CEO of Gen.G. “We are very lucky to have the chance to work with Mobil 1, who truly understand the scene and share with us a long-term vision to build a team from the ground up.”
Gen.G Mobil 1 Racing will compete in the NA RLCS with the roster of Jack “ApparentlyJack” Benton, Joseph “noly” Kidd and Nick “Chronicle” Iwanski. Apparently, Jack and Noly will move to North America to compete for the 2022-23 season after competing in the European RLCS, where they had the best results in the 2021-22 season. They will be joined by Chronic, a 17-year-old American prospect, as they look to climb the podium ladder.
The Gen.G Mobil 1 Racing Black roster will consist of Kira O., Courtney Johnson and Isabella “Bella” Williams. Courtney and Bella finished in 3rd place on WCBC Season 4, with Courtney earning regular season MVP honors. Kira joins the roster after a few months of beating them in last season’s WCBC Playoffs, where she placed 2nd. Together, the trio will be a force to be reckoned with on the pitch in Season 5.
Combine industry expertise
While Mobil 1 has been an integral part of the F1 circuit, NASCAR tracks and extreme motorsports races, such as the Pikes Peak International Hill Climb for decades, the brand is elevating its approach to celebrating driving by encouraging people to rediscover their love of sports. new ways.
In the next step in the brand’s celebration of driving, Mobil 1 is evolving from being an RLCS sponsor to building its own team within the league in partnership with Gen.G. As historically fierce competitors in their respective industries, the two brands are combining their expertise to make waves in both men’s and women’s Rocket League competitions this year.
“We have a long-standing relationship with Rocket League, dating back to RLCS Season 1,” said Ryan Allen, North America brand and partnerships manager at ExxonMobil. “As we considered our future in competition, we relied on our motorsport heritage to become more involved, which ultimately led us to collaborate with Gen.G to create two teams – Gen. G Mobil 1 Racing and Gen.G Mobil 1 Racing Black We have a long history of success in motorsport and we hope our Rocket League teams can add to that legacy.
Content creation and community
Nathan” Stanz Stanz and Widow join Gen.G Mobil 1 Racing as content creators. Previously signed by Gen.G, Stanz will expand his content creation into both esports and motorsports as a member of Gen.G Mobil 1 Racing. Widow is a well-known advocate for women in gaming and the founder of WIRL, a platform dedicated to supporting and showcasing women in the Rocket League community. With Stanz’s dynamic style of varied content and Widow’s commitment to growing Rocket League for everyone, they will encourage competitive teams through co-streams, watch parties, content and more. The two will also attend live racing and esports events to meet the Gen.G Mobil 1 Racing community and fans.
Gen.G operates competitive teams in League of Legends, Overwatch League, NBA 2K League, VALORANT, and PUBG.
About General G
United under #TigerNation, Gen.G’s core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. With a focus on education, DEI initiatives and innovative partnerships, Gen.G is a business and thought leader, building a global, inclusive and cross-cultural future for games. Its unique team portfolio includes Seoul Dynasty (Overwatch League), League of Legends Champions Korea (LCK), Gen.G & Gen.G Black VALORANT Teams, PUBG Gen.G Team and Gen.G Tigers of NBA2K (the first non-NBA owned team in the NBA 2K League). Gen.G has also been a major proponent of seamlessly integrating non-endemic brand partners in the gaming and esports world, including 1Password, Burberry, Crocs, King’s Hawaiian, McDonald’s, Mobil 1, Procter & Gamble, Toyota etc Gen.G also operates the Elite Esports Academy, the world’s first fully integrated academic esports program in Korea. Gen.G’s teams, content creators and staff work from their offices in Los Angeles, Seoul and Shanghai. For more information, visit GenG.gg or follow @GenG on Twitter.
About Mobil 1
Mobil 1, the world’s leading brand of synthetic motor oil, has been trusted for more vehicle miles than any of us see in our lifetime. Designed to enhance our love of driving, Mobil 1 Advanced Synthetic Motor Oil features anti-wear technology that delivers superior performance to our conventional motor oils, meaning more time behind the wheel than under. the hood. This technology allows Mobil 1 Advanced Synthetic Motor Oil to meet or exceed the toughest automotive manufacturers and tuning shop standards, while providing exceptional protection against engine wear, under normal or even some of the most extreme. Not that you’ve ever subjected your car to extremes. Join us. For the love of driving.
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PUBLISHED: 09/29/2022 17:51 / DISK: 09/29/2022 17:51