Pollard Banknote Shortlisted for Best Product Innovation at the 2022 EGR North America Awards
WINNIPEG, MB, April 19, 2022 /PRNewswire/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is proud to announce that it has been shortlisted in the Best Product Innovation category at the 2022 EGR North America Awards for Struck By Luck, a successful example of its Progressive Jackpot Instants innovation. The annual awards honor leading online gaming companies across North America and celebrate excellence in 26 categories.
The Best Product Innovation award will be given to the company that has demonstrated the most impressive and groundbreaking innovation in the past 12 months. Struck By Luck, which made its market debut through the Florida Lottery in August 2021, excels in all respects. The innovative game, which combines the familiar features of an instant ticket with a multi-level digital component, offers players the opportunity to scratch and win up to $1,000,000 instantly or uncover a storm symbol representing a guaranteed instant win of up to $5,000. The exact amount of the prize is revealed digitally via the Struck by luck application and microsite, created exclusively by Pollard Banknote. The excitement goes even further when players win the progressive jackpot by revealing a money bag symbol – a groundbreaking instant play feature never seen before in North America. Winners and hopeful winners eagerly watch the jackpot grow, via the app or microsite, from $5,000 up to a maximum of $75,000. The Florida Lottery has recorded outstanding results since its launch, including unprecedented levels of online player engagement, with 270,000 app downloads, 1.37 million site visits, 2.7 million page views and more $200 million in sales to date.
Pollard Banknote’s unparalleled progressive jackpot instant concept represents a whole new way to engage and entertain players beyond a traditional instant ticket. With unparalleled versatility and customization that results in a seamless multi-channel gaming experience, the concept can be applied to a range of playing styles and is fully customizable to meet the unique jurisdictional requirements of a lottery.
“Pollard Banknote is honored to be named a finalist in the Best Product Innovation category at the EGR North America Awards,” said Jennifer Westbury, Vice President, Sales and Client Development, Pollard Banknote. “Over the past few years, we have focused our attention on developing innovative products in both print and digital games. Our passion for the lottery drives our commitment to innovation and the development of industry-leading products such as Struck By Luck, which turned out to be a welcome offer by the players.”
The winners of the 2022 EGR North America Awards will be announced on April 26, 2022during an award ceremony at New York City.
About the Pollard ticket
Pollard Banknote is a leading lottery partner for over 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, in-line ticket options and merchandising solutions driving sales from of its Schafer Retail Solutions + portfolio. It also offers a full suite of digital offerings, ranging from world-class gaming applications to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries maximize player engagement, sales and revenue for worthy causes. Pollard Banknote also provides break open tickets, bingo paper, ATMs and its diamond game and Compliant Gaming games and electronics to charitable and other gaming markets in North America. Founded in 1907, Pollard Banknote is owned approximately 64.3% by the Pollard family and 35.7% by public shareholders, and is listed on the Toronto Stock Exchange (PBL). For more information, please visit our website at www.pollardbanknote.com.
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SOURCE Pollard Banknote Limited