Prime Video will show the NFL “Black Friday” game in 2023

Amazon and the National Football League today announced that in 2023, Prime Video will exclusively broadcast a new “Black Friday” game on the Friday following Thanksgiving Day. The first-ever NFL Black Friday game will take place on Friday, November 24, 2023 with a scheduled kickoff at 3 p.m. ET. Participating teams will be announced when the 2023 calendar is published.

“Thanksgiving is all about football, and we’re thrilled to bring our fans another day of NFL action this holiday weekend,” said Hans Schroeder, chief operating officer of NFL Media. “Amazon is in a unique position to partner with us for this game as Black Friday is one of the most important days of the year for their business.”

“Thursday Night Football has already been a huge success on Prime Video, attracting millions of viewers every week, and we’re excited to expand our relationship with the NFL with the first Black Friday game, starting next year.” , said Jay Marine, Global Head of Sports, Prime Video. “Black Friday is the unofficial start of the holiday season, and we’re excited to kick it off with a treat for football fans across the country with this new game.”

“We’re thrilled with the support from the NFL and the incredible reaction we’ve had from viewers to our show, and we’re thrilled to give fans another game with Al, Kirk, Kaylee and the whole TNF crew on Black Friday in 2023,” said Marie Donoghue, VP of Global Sports Video, Amazon.

In the first five games of its inaugural season on Prime Video, Thursday night football is an average of 10.8 million viewers according to Nielsen Media Research and is up +48% from the top five TNF games in 2021 among viewers in the hard-to-reach demographic of adults 18-34, and up +25% among adults aged 18 to 49.

The NFL is the most valuable content in the sports and entertainment landscape, with NFL games making up the 34 most-watched TV programs since early September. In week 5 of the 2022 regular season, NFL games average 16.8 million viewers per game.

The NFL and Amazon first partnered in game distribution under a Tri-Cast distribution model (along with NBC, CBS and NFL Network) of Thursday night football during the 2017 season. That relationship expanded in the spring of 2021 when, in the NFL’s first-ever all-digital package, Prime Video acquired the rights to be the exclusive home of Thursday night football.

Prime Video is the first streaming service to air an exclusive season-long national broadcast package featuring the NFL, featuring new pre-game, halftime and post-game shows plus favorite interactive features fans like X-Ray and Next Gen Stats powered by AWS. Viewers can stream from the web at or using the Prime Video app, which is available on phones, tablets, set-top boxes, game consoles, smart TVs, and on phones and tablets with NFL+. Each Thursday night football The game is also streamed live on Twitch and is available on the live TV channels of the two competing teams’ home markets, as well as in Spanish on Prime Video. The Thursday night football The broadcast team includes legendary play-by-play announcer Al Michaels and five-time Emmy-winning analyst Kirk Herbstreit in the booth, with award-winning journalist Kaylee Hartung on the sidelines.

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