Take-Two acquires mobile gaming giant Zynga for $ 12.7 billion

Game publisher Take-Two Interactive acquires Zynga, the mobile and social gaming giant responsible for FarmCity, Words with friends, and CSR Racing, in a deal valued at $ 12.7 billion, the companies said on Monday.

The deal is one of the largest in video game acquisition history, overtaking Microsoft’s takeover of ZeniMax Media and Tencent’s purchase of Supercell. This will give Take-Two a major boost in its mobile game library, which currently includes games like dragon city, Legends of monsters, Two points, and WWE Supercard. Take-Two Chairman and CEO Strauss Zelnick said in a statement that the acquisition “significantly diversifies our business and establishes our leadership position in mobile, the fastest growing segment of the interactive entertainment industry ”. Zynga’s mobile lineup includes popular games such as Empires and puzzles, High heels!, Merge the dragons, and Cartoon explosion.

Take-Two Interactive’s current line of console and PC games includes established hits like NBA 2K, Grand Theft Auto, and Borderlands, and its next roster includes Borderlands spinoffs. Little Tina’s Wonderland, WWE 2K22, Marvel’s Midnight Suns, and an improved and extended version of Grand Theft Auto 5 for PlayStation 5 and Xbox Series X.

Traditional game publishers have embarked on a mobile game publisher buying spree over the past year, with Take-Two also acquiring Top Eleven Football Manager developer Nordeus in 2021. Rival publishers Electronic Arts also bought Glu Mobile and Playdemic, and Embracer Group acquired Easybrain last year.

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