TIME TO ACT ENTERTAINMENT Children’s games; Interview with founder Luciana Braffman


Luciana Braffman, founder of TIME TO ACT ENTERTAINMENT wishes to share with us her Games for Kids, created to allow Social advocacy for children and more awareness of issues like climate change while having more impact on children through play.

Please tell us more about yourself?

My name is Luciana Brafman, I was born and raised in Rio De Janeiro, Brazil. My professional experience in the entertainment industry is to produce. From an early age, I got interested in cinema and theater having grown up in the theater, backstage, every weekend because my mother was an actress in children’s plays. Her love for the arts inspired me to always do what I love knowing that success will always follow. The work ethic and passion have taught me that if I stay committed to something, anything, I could be successful. Over the years as a producer, I have accomplished a lot in the entertainment industry, having received two Emmy nominations for my work as a producer in Survivor and The apprentice TV shows.

As much as I loved being a producer, I decided to take a few years off so I could spend time with someone I loved very much: my son. It was around this time that I became extremely passionate about inspiring children and helping them realize how important it is to be happy and that they can achieve whatever they want to accomplish. ‘they put their energy and passion into it. And that what matters most is the process of getting there and the importance on this journey of caring for each other, our planet and all the living creatures that inhabit it. I saw with my own eyes in the interactions of my son and his friends that entertainment was the most effective way to teach children. Through entertainment, they learned without realizing that they were being educated. It was then that I was fascinated by the possibilities of the world of children’s entertainment. I thought we could emulate this approach and teach children about the pressing issues prevalent in our society and empower and inspire them to be part of the solution. This is the seed that drove me to create Time To Act Entertainment.

What is TIME TO ACT ENTERTAINMENT, tell us about your mission for children?

Time To Act Entertainment is a revolutionary transmedia brand dedicated to raising awareness through impactful and entertaining original content. Our aim is to produce with purpose, focusing on interactive media to propel us to become the next leading platform for content that will inspire change and make a difference.

How do you plan to harness the power of video games to nurture a generation of children who truly care about the world around them?

It’s no surprise to say that it’s no surprise that a majority of children play video games or use interactive media every day. And for good reason, video games are fun after all! Year after year we continue to see the prevalence of video games in youth culture with the rise of gaming tournaments, streaming, mobile games. With the pandemic, we have seen video games become a social tool for children to connect with their friends through games. We really believe that we can combine entertaining, fun and cool content with an educational messaging component because teaching and inspiring kids about important things like the environment can and should be fun!

How many projects have you already worked on and who are your main partners in the gaming industry?

This is my first adventure in the games and interactive media industry, but I have already learned a lot. It quickly became clear that just like raising a child, starting an interactive media business takes a village! We’re excited to work with artists, game developers, and storytellers who share our vision for the future of gaming.

EARTHLING 22, as an upcoming game, what is the special impact we expect for children around the world?

With EARTHLING 22, which is still in development, we aim to put social causes at the forefront of children’s minds. The sad truth is that we, as a society, are often reactive to various social causes. For example, we often don’t think about pollution until we see the litter on the beaches we visit. We don’t think about climate change until we see wildfires encroaching on family properties during California wildfire season. Being exposed to social causes like the environment at an early age helps ensure that we are raising socially responsible children and when they grow up they are already aware and have thought about the environment and are equipped to be part of the solution. . We hope that this awareness will have a fundamental impact on creating an inspired generation to be proactive and, therefore, to bring about positive change in the world.

The “Play for the Planet” alliance has made an impact on children by incorporating green activism into games. What inspired this technique?

It is easy for all of us to see the effects of climate change both locally and globally. Everything from air pollution to forest fires and floods affects everyone’s health and lifestyle. Climate change is probably the biggest problem facing our future. Time is running out and it is extremely important to educate children about climate change as early as possible so that they can grow up practicing a sustainable lifestyle.

Ultimately, the kids notice that the ‘cool’ video game companies they care about most are committed to reducing plastic waste, cutting emissions, planting trees, and promoting global well-being. of the environment. And with the combined reach of the Playing for the Planet Alliance members of over one billion video game players, it’s a powerful method of green activism.

Is there another way for TIME TO ACT to raise awareness about social responsibility?

Of course! In addition to predicting that a percentage of our content purchases go to organizations that inspire our work such as One Planted Tree, Oceans Conservancy and LA Urban Farms, we have a firm belief in putting our mission into action beyond the screens we have. we use every day. Our goal is to connect the virtual world in which children live through play to the real world by helping to create real change.

We’re currently interviewing partners with nonprofits like Heal the Bay, an organization in Southern California dedicated to making the coastal waters and watersheds of Greater Los Angeles safe, healthy, and clean. They organize educational days for school children who are often in underserved communities and make cleaning up and learning about the environment near the beach fun, creative and inspiring.

What difficulties and shortcomings have you encountered since the birth of TIME TO ACT?

As with any startup or new business, one of the main things we’re focusing on right now for Time To Act is fundraising. But other than that, we didn’t immediately realize that for our mission to have the most impact, we needed to focus on nurturing partnerships and sponsorships with leading organizations that support the environment to help raise awareness. We are addressing this problem by partnering with these leading organizations.

How do you think the pandemic (covid 19) has affected children and the next generation, and what measures do you think are appropriate to minimize the effect on children?

In my opinion, it’s no secret that COVID-19 has negatively impacted the mental health of children and adults of all ages. I think in a few years we will truly understand the full impact that the pandemic has had on the developmental, physical and mental well-being of children.

Having said that, I think it’s more important than ever for parents to take an active role in monitoring what their kids are doing when they’re connected online. Whether it’s mobile or video games, social platforms like Snapchat or YouTube, kids often have full control over what and how much they consume, even though many parents know that too much time is spent in front of them. a screen can lead to sleep problems, anxiety and poor academic performance. The internet is like welcoming strangers into your home and exposing children to things they would not otherwise be exposed to and may be too young to understand. As we move into a post-COVID world, I encourage parents to regularly take time to learn about all the parental controls offered by the various gaming and social media platforms, as well as to spend time outdoors. away from screens. Play games, help them with their homework, and most importantly, check in with them to see how they’re feeling because communication is key. Also, lead by example and don’t spend too much time on their phone. Children are resilient and with the help of parents and the proper use of technology, we will be able to minimize the negative effects of the pandemic in due course. It is very important to note that technology is wonderful and, when used correctly, can propel learning and be a source of inspiration.

What percentage do you think games have positively influenced children? What are the plans to regulate gambling addiction for children, any parental control protocol?

I’m not too sure of the exact number, however, I can say that for most children, video games have positive effects on different aspects of their lives. Video games can help children who might be shy be more outgoing, encourage community development, improve their problem-solving skills, and teach them to work as a team. There are even research showing that surgeons who played more video games regularly made fewer operating errors! These are very real skills that video games help develop.

In recent years, tech companies like Apple have made it easy for parents to limit screen time, block specific apps, and restrict settings on mobile devices. Using this feature ensures that children are not playing games 24/7 so that they do not struggle with gambling addiction. As the game is still in development, we are currently researching the best way. to add additional features for parental controls in the game.

Do you have more information for our readers?

Yes! They can follow me on my Medium Blog where you can read more about Time to Act’s mission and my goals for creating social change. As good as @time to act on Instagram!


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