Upbit to drop official Olympic Heritage licensed NFT digital pins on its Luniverse “Green NFT” channel

Seoul, South Korea, August 6, 2021 / PRNewswire / – Lambda256, the blockchain arm of fintech firm Dunamu that operates the Upbit cryptocurrency exchange, today announced that it has partnered with nWay to launch a release of the official Olympic Heritage NFT digital pins, licensed from the International Olympic Committee (IOC) at nWay, on its Luniverse side channel.

Start Tuesday August 10e To 6:00 p.m. KST (5:00 a.m.ET/ 3:00 a.m. PST), the 2021 airdrops of the Olympic Heritage NFT digital pins will be available at Upbit.com on the occasion of the Tokyo 2020 Olympic Games. The pins will be a digital souvenir of the art and design of the past Olympic Games, with posters, emblems, pictograms and mascots from its 125-year history. Upbit plans to roll out additional Olympic NFT digital pins to its market in the coming months in partnership with nWay, who developed the pins under a licensing agreement with the IOC. For NFT collectors interested in accessing more Olympic NFT Digital Brooches Beyond Airdrop, these are available for purchase at nWayPlay.com

Although the collection and exchange of pins has been a centuries-old tradition at the Olympic Games from the first Games of 1896 to Athens, this marks a new story for fans as it is the first to be offered digitally. NFT digital pins will reflect the collectable and tradeable nature of its physical counterparts, but with features unique to NFTs that verify digital authenticity and provenance.

“The exchange of Olympic digital collectible pins in the form of NFT brings some of the best traditions to life digitally,” said Jaehyun Park, CEO of Lambda256, the blockchain subsidiary of Upbit-Dunamu. “By digitizing a centuries-old tradition of Olympic pin trading on our Luniverse ‘Green NFT’ side chain, we are also mitigating the carbon footprint and addressing key sustainability issues associated with trading NFT.”

“We are delighted to partner with Lambda256 to present these unique NFTs to Upbit customers to celebrate the Olympics,” said Taehoon Kim, founder and CEO of nWay. “Over the next few months, we hope to provide more touchpoints for digital engagement through the NFT Olympic digital pins, which encompass the creativity and innovation uniquely attributed to NFTs. ”

The blockchain arm of Upbit operator Dunamu, Lambda256 is the signatory of the Crypto Climate Accord, a global green initiative committed to achieving net zero emissions for all blockchain operations by 2030. The company is committed to focusing on decarbonization of industry, in accordance with the United Nations Framework Convention on Climate Change. It recently launched a Green NFT marketplace on its Luniverse channel, which produces 99.99% less energy than energy-hungry systems like Ethereum.

About nWay

nWay, a subsidiary of Animoca Brands, is a San Franciscodeveloper, publisher and technology platform for competitive multiplayer games on mobile, PC and consoles. NWay’s primary technology platform, nWayPlay, enables rapid development, prototyping and operations of real-time and cross-play multiplayer games. The company has a solid track record of developing AAA quality games for mobile and console, such as the recently released ones. WWE Unbeaten, POWER RANGERS: Battle for the Grid, POWER RANGERS: Legacy Wars, and Chronolame. nWay is comprised of key developers and senior executives from Sony, Electronic Arts, WB Games, LucasArts, Kabam, Nexon, and NCSoft. The team have collectively contributed to over a dozen hit games on mobile, console and online, including Marvel Contest of Champions, Injustice Series, Star Wars: The Force Unleashed, Dominations, FIFA, Battlefield Online, Lineage II and Warhammer. For more information on nWay, visit www.nway.com.

About the International Olympic Committee

The International Olympic Committee is an international non-profit, civil, non-governmental organization made up of volunteers who are committed to building a better world through sport. It redistributes more than 90% of its income to the sports movement at large, which means that every day the equivalent of $ 3.4 million will help athletes and sports organizations at all levels around the world. For more information, please visit www.olympics.com.

About Lambda256

Lambda256, a subsidiary of the operator Upbit Dunamu, launched in May 2018 as a BaaS (Blockchain-as-a-Service) unit that offers a comprehensive portfolio of blockchain solutions that address the various challenges of blockchain adoption.

As an industry-leading BaaS provider, Lambda256 has worked with over 2,000 corporate customers to build, deploy, and manage blockchain networks at scale with Luniverse, its flagship platform. The company also serves as a technology partner for VerifyVASP, a SingaporeFATF-based travel rules solutions provider designed to ensure data integrity through large-scale compliance for VASPs and their customers. Find out how Luniverse has helped businesses unlock the value of blockchain on www.luniverse.io.

About Dunamu Inc .:

Founded in Seoul, Korea in april 2012, Dunamu Inc. is one of the country’s leading financial technology companies. Focused on the combination of traditional financial services and cutting-edge technology, Dunamu operates Upbit, the digital asset exchange with world-class blockchain technology, regulatory and operational expertise. Dunamu also operates Korea’s leading equity trading platform, Stockplus, and provides marketing services and IT infrastructure development for financial companies through its subsidiaries.

SOURCE Lambda256

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