Yueju Opera classic merged into virtual game to reach young audience
The Shanghai Yueju Opera Company and video game giant NetEase have collaborated to bring the charm of traditional Chinese theater to young people.
Virtual stages for NetEase’s “Dream Chaser: the Showbiz” mobile game include classic singing episodes and images of main characters Jia Baoyu and Lin Daiyu from the Yueju opera play “A Dream of Red Mansions”.
Youngsters can interact with the game’s cartoon images that have distinctive elements of Yueju Opera and experience the different voices and stage postures of this art form.
Yueju opera performers Li Xudan and Wang Wanna also contributed their singing snippets to the game.
Their facial expressions and detailed movements were digitally captured to create the game’s characters.
The game allows players to pursue their dreams in showbiz. On the way to superstardom, the actress, game character, who starts from scratch as an extra, has to improve her acting skills in different scenarios.
Players must also increase media exposure for game characters and deal with a PR crisis.
The love story between Jia Baoyu and Lin Daiyu is performed in some virtual scenes in the game, with the backing of classic Yueju Opera singing episodes. Players can also undertake tests on their knowledge of Yueju Opera.
The crossover media alliance is a bold and creative attempt by the Shanghai Yueju Opera Company to merge traditional theatrical art with online virtual games.
To arouse young people’s interest in Yueju Opera, the company has made some innovations in recent years.
Performer Qiu Danli’s Yueju Opera rendition of a song from the popular video game “Genshin Impact” has received over 1.35 million click-throughs on streaming platform Bilibili.
Exquisite cultural products based on the company’s representative plays, such as “The Butterfly Lovers” and “The West Chamber”, have also been developed and released.